A word from the street about Luxury at Vogue’s fashion night out

On September 8^th 2011, Vogue held for the third time it’s Fashion night out event. It takes place over 17 different fashion cities on the same day. For one day in the year, all the famous luxury household names warmly welcome the public into their lavish stores to cash out or probably more just to have a look at some collectible items, glance at some nice model silhouettes, mingle with journalists, stylists, fashionistas, photographers in a festive environment accompanied with a few canapés and Champagne to keep the energy going all night. Bellow, you can view a short film of all the Vogue fashion editors promoting the event:

Anna Wintour created this event to open-up these big luxury names to the general public and drive sales for the night. Paris being a global reference for Luxury fashion brands, we thought this event was a good opportunity to go out to the street and see how people feel about Luxury nowadays. It was a good time to see if luxury is really accessible?

Instinctively a lot of people from outside would certainly say: « It’s luxury of course it’s a inaccessible ». But, at the same time there is a paradox, thanks to the Internet with sites like the “Satorialist” or “Fake” people are intellectually aware of everything that’s happening in fashion and luxury more than ever before. Louis Vuitton is perhaps the most product placed brand in popular media. We asked them their point of view and where luxury started and ended for them?

In terms of brand image, we wanted to know how they felt about the mega European brands and their communications. Do fashion shows still excite them or do they get a greater buzz by other independent fashion events?

Finally, we wanted to get people’s point of view about luxury and fashion in the streets of Paris, this city is the fashion capital of the world but how does that reflect everyday in the streets?

If you’ve missed out on the Vogue fashion night out and are curious to find out what people had to say, please click on the following video:

A word from the street about Luxury at Vogue’s fashion night out from Curiosity Shop on Vimeo.